We help food and drink brands find, define & deliver what’s next.

Our Story

Established in 2013

We’ve been helping brands work on what to do next, turning complex challenges into clear opportunities.

What we do

OUR SPECIALITY

We specialise in CPG and Food & Beverage - it’s where our passion and expertise live, and where we believe better ideas can genuinely make a difference as a force for good.

OUR FOCUS

We thrive at the fuzzy front-end of innovation, building clear paths that give teams the confidence to move forward from white spaces and through grey areas.

PEOPLE-CENTRED

We place people at the heart of how we work, being intentional about how we collaborate and support each other, to how our ideas serve the audience.

B-CORP CERTIFIED

In 2024, we proudly became a certified B Corp, joining the global movement towards an inclusive, equitable and regenerative economy.

OUR NAME

Derived from an old saying, ‘I can’t see the wood for the trees’ - when you’re so focused on small details, you lose sight of the bigger picture.

WORKING GLOBALLY

Although based in the UK we work globally, with up to 80% of our work being international and a significant portion of that in developing markets.

Inspiring the food and drink industry with original thinking – creating experiences consumers love, supporting quality growth for people, planet & business.